Pile Of Books

BOOK LIST

This is a list of all the books and course packs required for each course in M.A. in Public Relations Program.  

 

M.A. COURSE REQUIREMENTS

Graduate Level

PBRL 500

  • Effective Public Relations, 11th Edition by Broom and Sha (ISBN: 9780132669153)

  • Assigned Academic Articles 

PBRL 510

PBRL 530

  •  Crisis Ready by Melissa Agnes (ISBN: 9781684014132)

  •  Crisis Communication by Timothy Coombs (ISBN: 9781544331959)

PBRL 540

  • Pending

PBRL 550

PBRL 560

  • Social Media Campaigns, 2nd Edition by Kim (ISBN: 978-0367896201)

  • Social Media Strategy, 3rd Edition by Quensenberry (978-1538138175)

  • Assigned Academic Articles, Videos, and Professional Reports

PBRL 600

  • Social Media Measurement & Management by LipSchultz (ISBN: 978-0815363927)

  • Assigned Academic Articles, Videos, and Professional Reports

PBRL 620

PBRL 640

  • Public Relations Ethics by Neill (ISBN 9781947098640)

  • Assigned Academic Articles, Videos, and Professional Reports

PBRL 650

PBRL 665

  • No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course 

 
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