BOOK LIST
This is a list of all the books and course packs required for each course in M.A. in Public Relations Program.
M.A. COURSE REQUIREMENTS
Graduate Level
PBRL 500
Effective Public Relations, 11th Edition by Broom and Sha (ISBN: 9780132669153)
Assigned Academic Articles
PBRL 510
Mastering Business for Strategic Communicators By Ragas & Culp (ISBN 9781787438217)
Assigned Academic Articles and Professional Reports
PBRL 530
Crisis Ready by Melissa Agnes (ISBN: 9781684014132)
Crisis Communication by Timothy Coombs (ISBN: 9781544331959)
PBRL 540
Pending
PBRL 550
On Deadline, Managing Media Relations 5th Edition by Howard & Matthews (ISBN: 9781478603405)
AP Stylebook 55th Edition (ISBN: 9780917360695)
Assigned Academic Articles, Videos, and Professional Reports
PBRL 560
Social Media Campaigns, 2nd Edition by Kim (ISBN: 978-0367896201)
Social Media Strategy, 3rd Edition by Quensenberry (978-1538138175)
Assigned Academic Articles, Videos, and Professional Reports
PBRL 600
Social Media Measurement & Management by LipSchultz (ISBN: 978-0815363927)
Assigned Academic Articles, Videos, and Professional Reports
PBRL 620
Primer of Public Relations Research, 3rd Edition By Stacks (ISBN:978-1462522705)
Assigned Academic Articles, Videos, and Professional Reports
PBRL 640
Public Relations Ethics by Neill (ISBN 9781947098640)
Assigned Academic Articles, Videos, and Professional Reports
PBRL 650
Primer of Public Relations Research, 3rd Edition By Stacks (ISBN:978-1462522705)
Assigned Academic Articles, Videos, and Professional Reports
PBRL 665
No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course