Pile Of Books

BOOK LIST

This is a list of all the books and course packs required for each course in our various undergraduate Public Relations Programs: 

 

B.A. AND B.S. COURSE REQUIREMENTS

Undergraduate Level

 FOUNDATION PACK

  • Effective Public Relations, 11th Edition by Broom and Sha (ISBN: 9780132669153)

  • Certificate in Principles of Public Relations Study Guide (Online Link)

PREL 104

  • Foundation Pack

  • From the Garden to the City by John Dyer  (ISBN: 9780825426681)

  • AP Stylebook 55th Edition (ISBN: 9780917360695)

PREL 105

 PREL 107

  • No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course 

PREL 110/111

  • Foundation Pack

PREL 230/231

PREL 249/250

  • No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course

PREL 267

  • No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course 

PREL 307

  • Social Media Campaigns, 2nd Edition by Kim (ISBN: 978-0367896201)

  • Assigned Academic or Professional Articles/Videos as Needed in Course 

PREL 320

  • Beyond Integrity by Scott Rae (ISBN: 9780310291107)

  • Assigned Academic or Professional Articles/Videos as Needed in Course 

  • Additional Text: Pending

PREL 350

  • Crisis Ready by Melissa Agnes (ISBN: 9781684014132)

  • Crisis Communication by Timothy Coombs (ISBN: 9781544331959)

PREL 355

PREL 360

PREL 388/389

  • Foundation Pack

  • Public Relations Competencies & Practice Edited by Kim (ISBN: 9780132669153)

PREL 392

  • Advertising: Concept & Copy by Felton (ISBN: 9780393733860)

  • Ad Critique by Tag (ISBN: 9781412980531)

PREL 410

  • Public Relations: Competencies & Practice Edited by Kim (ISBN: 9781138552340)

PREL 420

PREL 444

  • No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course 

PREL 458

  • Research Design: Qualitative, Quantitative and Mixed Methods by Cressell and Creswell (ISBN: 978-1506386706)

PREL 460

  • Foundation Pack 

  • Strength Based Leadership by Rath and Conchie (ISBN: 978-1595620255)

  • Public Relations: Competencies & Practice Edited by Kim (ISBN: 978-1138552340)

 PREL 465

  • No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course 

PREL 490

  • Certificate in Principles of Public Relations Study Guide

  • Assigned Academic or Professional Articles/Videos as Needed in Course