BOOK LIST
This is a list of all the books and course packs required for each course in our various undergraduate Public Relations Programs:
B.A. AND B.S. COURSE REQUIREMENTS
Undergraduate Level
FOUNDATION PACK
Effective Public Relations, 11th Edition by Broom and Sha (ISBN: 9780132669153)
Certificate in Principles of Public Relations Study Guide (Online Link)
PREL 104
Foundation Pack
From the Garden to the City by John Dyer (ISBN: 9780825426681)
AP Stylebook 55th Edition (ISBN: 9780917360695)
PREL 105
Foundation Pack
AP Stylebook 55th Edition (ISBN: 9780917360695)
PREL 107
No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 110/111
Foundation Pack
PREL 230/231
Becoming a Public Relations Writer by Smith (ISBN: 9780367281571)
AP Stylebook 55th Edition (ISBN: 9780917360695)
PREL 249/250
No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 267
No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 307
Social Media Campaigns, 2nd Edition by Kim (ISBN: 978-0367896201)
Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 320
Beyond Integrity by Scott Rae (ISBN: 9780310291107)
Assigned Academic or Professional Articles/Videos as Needed in Course
Additional Text: Pending
PREL 350
Crisis Ready by Melissa Agnes (ISBN: 9781684014132)
Crisis Communication by Timothy Coombs (ISBN: 9781544331959)
PREL 355
Becoming a Public Relations Writer by Smith (ISBN: 9780367281571)
On Deadline, Managing Media Relations 5th Edition by Howard & Matthews (ISBN: 9781478603405)
AP Stylebook 55th Edition (ISBN: 9780917360695)
PREL 360
Social Media for Strategic Communications By Freberg (ISBN: 9781506387109)
Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 388/389
Foundation Pack
Public Relations Competencies & Practice Edited by Kim (ISBN: 9780132669153)
PREL 392
Advertising: Concept & Copy by Felton (ISBN: 9780393733860)
Ad Critique by Tag (ISBN: 9781412980531)
PREL 410
Public Relations: Competencies & Practice Edited by Kim (ISBN: 9781138552340)
PREL 420
Social Media for Strategic Communications By Freberg (ISBN: 9781506387109)
Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 444
No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 458
Research Design: Qualitative, Quantitative and Mixed Methods by Cressell and Creswell (ISBN: 978-1506386706)
PREL 460
Foundation Pack
Strength Based Leadership by Rath and Conchie (ISBN: 978-1595620255)
Public Relations: Competencies & Practice Edited by Kim (ISBN: 978-1138552340)
PREL 465
No Textbook: Assigned Academic or Professional Articles/Videos as Needed in Course
PREL 490
Certificate in Principles of Public Relations Study Guide
Assigned Academic or Professional Articles/Videos as Needed in Course